Commercials are a great way to introduce your brand to a broad audience. With this type of videos, you can let your potential customers know that your products and services exist. A commercial is the ideal way to stand out and increase your brand awareness.
TIPS FOR COMMERCIALS
A commercial by itself is mostly effective in the short term. Check out the 3H model from google for a more holistic, long-term video content strategy.
A great cast is one of the most key factors to a successful commercial. The fit between the actors and your brand is even more important than a good acting performance. Therefore, always ask yourself these questions during the casting procedure: "if my brand would be a person, would he/she:
look like this actor?"
be close friends with this actor?"